A 90-minute live session with Harry Sanders and Sophie Brannon. We teach the SOURC-E framework, then hand you the machine we run it with: 16 Claude SEO skills you keep, your own HawkOS Lite access, a setup guide, and a 6-month roadmap.
This is not a webinar you take notes from. It is a webinar you take the tools from.
Most webinars leave you with notes. This one leaves you with the actual machine we use. Here is what $197 buys, and none of it expires when the call ends.
The full StudioHawk toolkit: audit, information architecture, keyword research, content engine, digital PR, tracking. One plain-English trigger each, yours to keep and re-run forever.
Your private hub. Install every skill, see a real sample of each output, and use the same links library we work from, all behind one login.
A step-by-step guide to install Claude, load the skills and run each one. So the demo you watch on the call becomes your own workflow, unassisted.
The exact plan to run after the call: what to fix, build and measure in months 1-2, 3-4 and 5-6. Built for your site, not a template.
Each skill does one job and hands back a finished deliverable: a spreadsheet, a Word doc, a tracker, a plan. Every letter of the framework has a tool. They chain together into the exact workflow our agency runs.
Answer 10 questions once. Every other skill reads your profile, so you never re-explain your business.
The headline of the premium tier. A private hub that installs and showcases every skill, with a real sample of each output and the full links library. It doesn't run the skills, they run inside your Claude, but it's your home base to come back to.

Live: the Information Architecture skill and a real sample of its output.
No 30-minute "everyone install now" scramble. You see the skills doing real work on the call, then set them up calmly at your own pace with the guide.
We run the key skills live on a real site, so you see the exact shape of each output before you touch a thing. You leave knowing precisely what the toolkit does and how the framework maps to it.
Your HawkOS Lite login plus a step-by-step setup guide. Install Claude, load all 16 skills, run each one. About 15 minutes, whenever suits you. No pressure to keep up live.
Why this way? Live installs stall on one person's setup and burn the room's time. Demo now, install calm later, and you actually finish.
Our evolution of Google's E-E-A-T for the AI search era: six pillars that decide whether AI cites you or your competitor. It is a formula, not a checklist, and every skill in the kit works on one of these letters. On the call, Sophie walks all six with real site examples.
Can search engines and AI even read your site? Clean hierarchy, schema, crawlable and fast.
Does the rest of the web vouch for you? Brand mentions now beat backlinks 3 to 1 for citation.
When the AI has ten good pages, why quote yours? Original data and first-hand experience.
Does the page answer the question actually asked? Match the intent, cover the whole question.
Why should anyone trust this page? Named authors, real numbers, third-party proof.
How you know it is working. Citation share and AI-referred traffic, measured monthly.
AI visibility = (Offsite × Uniqueness × Relevance × Credibility) ÷ Structure, measured by Evaluation. Fix the sound system, then let the band play.
The roadmap is what stops this being a nice webinar you forget. One command builds it for your site: what to fix, build and measure, phased across six months.
Technical fixes from your audit. Your first content cluster started. Fix the one letter dragging the rest down.
Pillar plus spokes, internal links connected. First digital PR ideation. Local signals if you are a service business.
Measure, refine, double down on what is moving. Earn links, drive reviews. Plan the next six months from data, not guesses.
The two people who wrote SOURC-E, walking you through it live, then handing you the tools to run it.
Started StudioHawk at 17. Today his team runs search for brands like QuickBooks, Weber and HelloFresh, with a US base in Atlanta. Featured in Forbes and BBC World News. Wrote the book on SOURC-E, literally.
Co-author of the SOURC-E framework and a senior SEO leader at StudioHawk. [ Add Sophie's headline credential. ] She co-teaches the framework live alongside Harry.
StudioHawk is the SEO team behind QuickBooks, Weber and HelloFresh: 120+ specialists, 500+ clients, 4.9 stars from 272 Google reviews.
For transparency: the results above are StudioHawk client campaigns. The webinar hands you the same framework and tools; how far they go is down to the work you put in after.
Takes 20 seconds. Your confirmation arrives straight away.
Agencies charge $2,000+ a month to run this for you. For $197 you own the same toolkit and the plan to use it. Run the arithmetic: that's about two days of a typical retainer, for what week one of the retainer would build. Do it yourself from here, or bring us in when you are ready. The skills stay yours either way.
No. We demo the skills live so you see them work, then you install at your own pace afterward with your HawkOS Lite access and the setup guide. It takes about 15 minutes.
No. You talk to Claude in plain English. The skills are pre-built, and the setup guide walks every step. If you can follow a recipe, you can run these.
A free Claude account and Git, both free and covered in the setup guide. A laptop is handy to follow along, but nothing is required live.
Yes. Once installed they live in your Claude and run whenever you like. HawkOS Lite and the setup guide are yours too.
The whole system: all 16 skills, HawkOS Lite access, the setup guide and a 6-month roadmap. Everything our team would set up in week one, and it stays yours forever.