SEO in an AI World: Premium Webinar ($197) | StudioHawk
StudioHawk Live · Premium Edition

Walk out with the toolkit that keeps ranking you in AI search.

A 90-minute live session with Harry Sanders and Sophie Brannon. We teach the SOURC-E framework, then hand you the machine we run it with: 16 Claude SEO skills you keep, your own HawkOS Lite access, a setup guide, and a 6-month roadmap.

This is not a webinar you take notes from. It is a webinar you take the tools from.

What your $197 unlocks
16 Claude SEO skillsThe full StudioHawk toolkit, one trigger each, yours to keep.
HawkOS Lite accessYour private hub for every skill, sample and install.
The setup & install guideStep by step, so the demo becomes your workflow.
A 6-month roadmapThe exact plan to run after the call.

Four things you keep, forever.

Most webinars leave you with notes. This one leaves you with the actual machine we use. Here is what $197 buys, and none of it expires when the call ends.

01

16 Claude skills

The full StudioHawk toolkit: audit, information architecture, keyword research, content engine, digital PR, tracking. One plain-English trigger each, yours to keep and re-run forever.

02

HawkOS Lite access

Your private hub. Install every skill, see a real sample of each output, and use the same links library we work from, all behind one login.

03

The setup guide

A step-by-step guide to install Claude, load the skills and run each one. So the demo you watch on the call becomes your own workflow, unassisted.

04

A 6-month roadmap

The exact plan to run after the call: what to fix, build and measure in months 1-2, 3-4 and 5-6. Built for your site, not a template.

16 Claude skills, mapped to SOURC-E

Each skill does one job and hands back a finished deliverable: a spreadsheet, a Word doc, a tracker, a plan. Every letter of the framework has a tool. They chain together into the exact workflow our agency runs.

S · Structure

Can machines read your site?

Site Crawler AI Search Audit Information Architecture
U / R · Content

Unique, relevant, intent-matched pages

Top 10 Pages URC Page Elevation SOURCE Content Engine Keyword Research
O · Offsite

Get the web to vouch for you

AU Free Backlinks Guest Posting Digital PR (RAIDS)
C · Credibility

Prove you can be trusted

Local SEO + GBP eCommerce Auditor
E · Evaluation

Know it is working

GA4 + GTM UX Insights Recap & Roadmap
Start here

Written once, read by everything

Business Context

Answer 10 questions once. Every other skill reads your profile, so you never re-explain your business.

HawkOS Lite: one login, the whole kit

The headline of the premium tier. A private hub that installs and showcases every skill, with a real sample of each output and the full links library. It doesn't run the skills, they run inside your Claude, but it's your home base to come back to.

The Information Architecture skill panel inside HawkOS Lite, showing the deliverable spreadsheet

Live: the Information Architecture skill and a real sample of its output.

  • Every skill, explained. A plain-English "what it does" and the exact trigger to run it.
  • A sample of every output. See the spreadsheet, audit or brief before you run it on your own site.
  • Two install paths. Add all 16 via the marketplace in two minutes, or grab any skill as a zip.
  • The links library. Every tool, template and resource we reference, in one searchable place.
The Install page in HawkOS Lite showing the marketplace steps and per-skill zip downloads
Install the whole toolkit two ways: marketplace or zip.
The Recap and Roadmap skill output in HawkOS Lite, a phased six-month plan
A skill in action: "build my 6-month roadmap".
Preview your HawkOS Lite hub

We demo it live. You install it after.

No 30-minute "everyone install now" scramble. You see the skills doing real work on the call, then set them up calmly at your own pace with the guide.

On the call

Watch it work

We run the key skills live on a real site, so you see the exact shape of each output before you touch a thing. You leave knowing precisely what the toolkit does and how the framework maps to it.

After the call

Install at your pace

Your HawkOS Lite login plus a step-by-step setup guide. Install Claude, load all 16 skills, run each one. About 15 minutes, whenever suits you. No pressure to keep up live.

Why this way? Live installs stall on one person's setup and burn the room's time. Demo now, install calm later, and you actually finish.

SOURC-E

Our evolution of Google's E-E-A-T for the AI search era: six pillars that decide whether AI cites you or your competitor. It is a formula, not a checklist, and every skill in the kit works on one of these letters. On the call, Sophie walks all six with real site examples.

S

Structure

Can search engines and AI even read your site? Clean hierarchy, schema, crawlable and fast.

O

Offsite

Does the rest of the web vouch for you? Brand mentions now beat backlinks 3 to 1 for citation.

U

Uniqueness

When the AI has ten good pages, why quote yours? Original data and first-hand experience.

R

Relevance

Does the page answer the question actually asked? Match the intent, cover the whole question.

C

Credibility

Why should anyone trust this page? Named authors, real numbers, third-party proof.

E

Evaluation

How you know it is working. Citation share and AI-referred traffic, measured monthly.

AI visibility = (Offsite × Uniqueness × Relevance × Credibility) ÷ Structure, measured by Evaluation. Fix the sound system, then let the band play.

A 6-month roadmap, so momentum survives Monday

The roadmap is what stops this being a nice webinar you forget. One command builds it for your site: what to fix, build and measure, phased across six months.

Months 1-2

Ship the priorities

Technical fixes from your audit. Your first content cluster started. Fix the one letter dragging the rest down.

KPI: 0 critical errors, first pages live
Months 3-4

Build the cluster

Pillar plus spokes, internal links connected. First digital PR ideation. Local signals if you are a service business.

KPI: +30% non-brand clicks
Months 5-6

Compound

Measure, refine, double down on what is moving. Earn links, drive reviews. Plan the next six months from data, not guesses.

KPI: referring domains up, leads up

You leave with

Harry Sanders & Sophie Brannon

The two people who wrote SOURC-E, walking you through it live, then handing you the tools to run it.

Harry Sanders

Harry Sanders

Founder & CEO, StudioHawk

Started StudioHawk at 17. Today his team runs search for brands like QuickBooks, Weber and HelloFresh, with a US base in Atlanta. Featured in Forbes and BBC World News. Wrote the book on SOURC-E, literally.

SB

Sophie Brannon

[ Title ], StudioHawk

Co-author of the SOURC-E framework and a senior SEO leader at StudioHawk. [ Add Sophie's headline credential. ] She co-teaches the framework live alongside Harry.

The same team behind these brands

StudioHawk is the SEO team behind QuickBooks, Weber and HelloFresh: 120+ specialists, 500+ clients, 4.9 stars from 272 Google reviews.

QuickBooks HelloFresh Weber Ryobi Bondi Sands

For transparency: the results above are StudioHawk client campaigns. The webinar hands you the same framework and tools; how far they go is down to the work you put in after.

Google review by Emma Collard Google review by Mark Graham Google review by Angie Kreltszheim Google review by Richard Kloester Google review by Simon Armson Google review by Michael Budarick

What we cover, minute by minute

0:00Welcome, the deal, and what you leave with
0:06How AI search actually decides who gets cited, and why the old playbook misses it
0:15SOURC-E end to end: all six letters, with real site examples
0:35The toolkit: the 16 skills, the three Claude modes, and how they chain together
0:52HawkOS Lite: your access, live on screen, plus a skill running on a real site
1:04The long game: your 6-month roadmap and how to measure it
1:15Optional next step, live Q&A, and we wrap on time at 1:30

One session. The whole toolkit.

$197 USD
90 minutes live · everything below is yours to keep
  • The SOURC-E framework, taught end to end
  • 16 Claude SEO skills, installed on your machine
  • Your HawkOS Lite access and the setup guide
  • Your own 6-month roadmap, built for your site

Save your seat

Takes 20 seconds. Your confirmation arrives straight away.

By saving a seat you agree to receive session reminders by email and text message (reply STOP any time to opt out). We never sell your details.

What happens next: 1. Register ($197, secure checkout) · 2. Your confirmation and calendar link arrive straight away · 3. Show up live: the toolkit and your HawkOS Lite access are handed over on the call.
Checkout link to be connected before launch.

Agencies charge $2,000+ a month to run this for you. For $197 you own the same toolkit and the plan to use it. Run the arithmetic: that's about two days of a typical retainer, for what week one of the retainer would build. Do it yourself from here, or bring us in when you are ready. The skills stay yours either way.

Common questions

Do I have to install anything live on the call?

No. We demo the skills live so you see them work, then you install at your own pace afterward with your HawkOS Lite access and the setup guide. It takes about 15 minutes.

Do I need to be technical?

No. You talk to Claude in plain English. The skills are pre-built, and the setup guide walks every step. If you can follow a recipe, you can run these.

What do I need before the call?

A free Claude account and Git, both free and covered in the setup guide. A laptop is handy to follow along, but nothing is required live.

Are the skills really mine to keep?

Yes. Once installed they live in your Claude and run whenever you like. HawkOS Lite and the setup guide are yours too.

What do I actually keep afterwards?

The whole system: all 16 skills, HawkOS Lite access, the setup guide and a 6-month roadmap. Everything our team would set up in week one, and it stays yours forever.

Reserve your seat · $197